Aug
10
A bad few days for Cell C
August 10, 2010 | Tagged Cell C, Marketing, social media, Trevor Noah | Leave a Comment
Shame it looks like the Trevor Noah and Cell C skit has been outted for a poorly put together social media campaign.
It’s been a bad couple of days for the newly re-branded Cell C.
Recently, tech kaw expert Paul Jacobson pointed out that the new Cell C logo bore striking resemblance to the universally recognised copyright symbol.
This was followed up by confirmation on Tuesday that Noahs’ perceived “campaign” and the “apologies” from Cell C which were published in the media recently were all fabricated.
I can’t say it is a surprise, there were some signs there that the campaign had been ”seeded” most notably too much coverage just at the time the new brand was being launched.
Judging from some comments it would appear that Cell C has done more brand damage than good…
Thoughts on this crash and burn event?
Aug
5
Net#work BBDO’s New Chicken Licken TV ad brings the ants out of the woodwork!
August 5, 2010 | Tagged Advert, Chicken Licken, Net#work BBDO, Television | Leave a Comment
The new Chicken Licken advert, currently airing on local TV, is a hilarious blast from the past and cleverly demonstrates the typical South African fashion of poking fun at ourselves – which also fits the irreverent, offbeat humour that has become synonymous with Chicken Licken brand campaigns.
The ad titled ‘Bunker’ follows the lives! of a middle class family that has taken refuge in their basement because during the dawn of the New South Africa in the 1990s. Now, 16 years later, they have run out of food supplies. The father goes out to seek food and when emerging from the basement realises that their house has now been replaced by a Chicken Licken outlet. Naturally he starts eating the chicken; soon forgets about the family and continues to ravish the food. Three days later, his son comes to look for him and finds his father still feasting on Chicken Licken’s menu – with all their troubles now merely a distant memory. …
The ‘Bunker’ ad was created by Net#work BBDO’s Rob McLennan, Graeme Jenner and Angie Batis. It is unashamedly filled with stereotypes about our country and is hilarious!
Aug
2
Bizarre advert!
August 2, 2010 | Tagged Advert, advertising, Television, Tv | 3 Comments
Judging from the comments that have been last blog post there are plenty of bunny huggers out there. If that’s the case then they will pile into the new Chevy Spark television advert.
The new advert is an animated advert for the car and the ad concludes with one of the characters kicking a sheep over….
Geez great brand building…. if you want to raise the ire of the SPCA.
Not a great bit of creative skill in putting this together – probably did more damage than good.
Jul
21
Stupid KFC Facebook campaign
July 21, 2010 | Tagged Facebook, KFC, Marketing | 12 Comments
There is a campaign doing the rounds on Facebook at the moment which irritates the living daylights out of me and is effectively an abuse of the platform.
The automated subject line reads: “Nasty KFC Burger. It’s DISGUSTING!”
and the description reads: “Ewww I just viewed it. That is nasty! This is why you should never eat from KFC. If you thought KFC was tasty … think again. Click the image to view.”
Its probably some stupid chicken on a chicken farm being beaten over the head while being secretly taped by some of the animal rights groups who have nothing better to do with their time.
But for me to view the image I must first click on the “Like” button and then I must share it with my friends. Only then do I get to actually see the image.
How the hell am I supposed to judge that I “Like” something until I have seen it?
Surely the whole point of “sharing” something is for me to decide it is interesting to my friends and social circle and then click on the button?
Do we agree that this is a stupid use of Facebook?
Jul
20
Who would you prefer to sponsor?
July 20, 2010 | Tagged branding, Marketing, Sponsorship, Sports Marketing | Leave a Comment
With the announcement today that Sasol would no longer be the anchor sponsor for the Springbok rugby team I thought it might be a bit of fun to look at some of the major sports sponsorships in South Africa.
Who would you rather be a flagship sponsor of:
- Springboks
- Bafana Bafana
- Proteas (cricket)
- Million Dollar Golf Challenge
- Stadium sponsorship such as Loftus, Wanderers, Newlands
- Maybe a more domestically focused sports franchise?
Would be keen to hear from South African marketers for some thoughts on which sponsorships would appeal to them?
Jun
30
Best World Cup ad-campaign?
June 30, 2010 | Tagged Adidas, advertising, Nike, Television, World Cup, Write the Future | Leave a Comment
So here is an interesting question – if you had to pick an advertising campaign which had caught your eye during the Fifa 2010 World Cup whose would it be?
For me there was no question – Nike kicked the ass of Adidas a mile into touch with its “Write the Future” campaign.
From a viral campaign perspective “Write the Future” was picked up by a lot of online sites, twitter etc. etc. It was just one of those really striking campaigns.
In contrast I can’t think of a single Adidas advert and the irony of that is that Adidas were an official sponsor of the tournament.
Would love to hear what other people have to say about which advertising campaigns were the best over the World Cup?
Jun
30
Measuring customer satisfaction with new ISO technical spec
June 30, 2010 | Tagged Customer satisfaction, ISO, ISO/TS 10004:2010, Marketing, Media | 2 Comments
ISO has developed a new technical specification, ISO/TS 10004:2010, which provides guidance to organizations in establishing effective processes for monitoring and measuring customer satisfaction.
Customer satisfaction is one of the key elements for the success of an organization, whether in public or private sector..
The information obtained from monitoring and measuring customer satisfaction can help identify opportunities for improvement of the organization’s strategies, products, processes and characteristics that are valued by customers, and which serve the organization’s objectives. Such improvements can strengthen customer confidence and result in commercial and other benefits.
May
3
Young SA entrepreneur secures World Cup branding coup
May 3, 2010 | Tagged branding, Mandla Sibeko, World Cup | 1 Comment
Entrepreneur Mandla Sibeko, named as one of the World Economic Forum’s Young Global Leaders for 2010, has scored a business coup by being tasked with handling the entire look and feel of the Fifa 2010 Soccer World Cup.
One of South Africa’s most enterprising young businessmen, Sibeko, 31, through his 40% shareholding in Icon SA, a partnership with a UK-based stadium and city dressing company that branded the 2006 World Cup in Germany, is effectively responsible for the visual identity of the World Cup in June and July. This includes branding, signage and flags at airports, stadia and Fifa headquarters.
“I enjoy being on the right side of history, and am always looking for opportunities,” says Sibeko, “I also think that partnerships such as these are part of fulfilling the mandate of the World Cup, which is to leave a legacy behind for South Africans and South African business.”
Self-made businessman Sibeko’s star has been on the rise for the past few years. He set up his own investment business, Seed Capital Investments, though which he has various interests in the small business sector, and is a shareholder and chairman of flower and gifting service Netflorist South Africa. He is also a director of Naspers’s Paarl Media Group.
Recently, this “serial entrepreneur’s” pioneering spirit was rewarded when he was named one of 197 Young Global Leaders identified by the World Economic Forum, and one of only nine in South Africa. He is in the auspicious company of tennis player Roger Federer, musician and philanthrop! ist Wyclef Jean, and Twitter CEO Evan Williams, as well as fellow Sout h Africans Khanyi Dhlomo and Mandla Mandela.
Apr
15
Brilliant Pepsi Ad
April 15, 2010 | Tagged Advert, Pepsi, Television | 1 Comment
There is an absolutely brilliant new World Cup advert on television at the moment for soft-drink supplier Pepsi.
The ad involves a number of high profile international football stars meeting up with some guys out in the bush somewhere. They challenge them to a game of soccer and ask where the field is.
The locals then whistle for some friends and suddenly the supporters are making up a moving football field which is taking the players across the terrain – there is some really brilliant photography as the ball, supporters and players move.
Well done to the creative team behind this!
Apr
12
Measuring success online
April 12, 2010 | Tagged FormFunction, Google Analytics, Online advertising, return on investment, ROI | 1 Comment
By Carla @ Altersage
Analytics software like Google Analytics will help you gauge how visitors interact with your website and that data can be used to enhance your web strategy.
As previously discussed in “New Year’s resolutions for your website” website content should aim to drive action. Analytics software like Google Analytics will help you gauge how visitors interact with your website and that data can be used to enhance your web strategy.
