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  • Net#work BBDO continues their winning streak with a Grand Prix at 33rd annual Loeries
  • Social Media spreads the message beyond an event
  • Trudon and Popimedia makes Facebook go Yellow
  • FNB announces social media winner
  • Net#work BBDO wins exclusive dream account
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: Net#work BBDO has won a coveted Loeries Grand Prix for their ‘Mercedes-Benz – Safety Features Love, Bud, Toby’ radio campaign at the 33rd annual Loeries Awards held in Cape Town.

Earlier in the year the Mercedes-Benz – Safety Features Love, Bud, Toby’ radio campaign won a Cannes Lion Radio Grand Prix, a Gold Lion for Best Scriptwriting as well as a Silver Lion for Craft.

Having gone into the 2011 Loeries Awards as one of the agencies with the most finalists (53), the agency was also awarded two Gold Loeries for the for the ‘Mercedes-Benz – Safety Features Love, Bud, Toby radio campaign’, a Silver and Bronze for the ‘Galderma Benzac Acne Treatment – Brad, Gav, Glenda’ campaigns and a Bronze for the ‘Chicken Licken Slyders campaign’
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Specialist social media marketing agency, Popimedia, has lanched a viral marketing application for live events called LiveTouchTM. The application is designed to help brands extend the footprint of their events by leveraging the collective reach of guests’ social networks through Facebook and Twitter.

ADReach approached the team to incorporate the application for its VIP launch event in May 2011 and in the process reached almost 95 000 people with the click of a button in under three hours!

Popimedia chief technology officer Gil Sperling explains that once the guests had pre-registered for the event via Facebook, it was as simple as clicking on their profile pictures at the event to send a pre-scripted message with a video clip into their Facebook Newsfeed.
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Yellow Pages is undoubtedly an iconic brand, with a reputation that has been built on its print publications. However Trudon, the owner and publisher of Yellow Pages, has also taken the service online with an Internet and mobile based offering. More recently growing its Facebook following by as much as 2000% thanks to the help of specialist social media marketing solutions company Popimedia Innovations.

Says Trudon content and verticals manager Jacqui Rees: “Once we decided to change our strategy from being print focused to including online portals we wanted to make Yellow Pages accessable and relevant to a younger audience.

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FNB today announced that Ice Cream Ninjas, a Cape Town based small business has been named the winner of FNB’s Best Business Supplier Social Media Competition, winning themselves a radio advertising campaign to the value of R100 000.

The competition, which was launched in March 2011 by FNB Business Banking, called for small businesses across the country to upload a one minute video clip promoting their business on YouTube. The videos were then voted for by the online community, including users of Facebook and Twitter. The number of votes received per video determined the finalists who were judged by a panel from FNB Business Banking.

The aim of the FNB social media competition was to see how customers respond to social media campaigns. “The competition was a social media experiment – we were analyzing how our customers interacted and responded on social media platforms and what benefits we can derive from these interactions in order to serve them better.” says Kirsty Davis, CEO of FNB Business Banking.

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In a hotly contested three-way pitch Net#work BBDO, one of South Africa’s most acclaimed advertising agencies, was chosen by Exclusive Books as their creative agency of choice.

The Exclusive Books account ties in perfectly with Net#work BBDO’s positioning in the advertising industry.
Explains Abdulla Miya, Net#work BBDO MD: “We are delighted to have been appointed on such a prestigious piece of business. We are excited to use our strong strategic, digital and creative talent to help continue building the Exclusive Books brand.”

“We at Exclusive Books are delighted to announce our new partnership with Net#work BBDO as our new official advertising agency. We feel that the two brands fit each other well and look forward to producing exciting work together” comments Rene Brophy, Marketing and Publicity Manager for Exclusive Books.

Executive Creative Director for Net#work BBDO, Rob McLennan adds: “It is one of South Africa’s most desirable blue chip accounts, as it has won a plethora of creative and Apex awards. Exclusive Books is renowned for its great work over the last 15 odd years … it is every creative’s dream account.”

Net#work BBDO is run from their creative base in Johannesburg by Abdulla Miya (Managing Director), Rob McLennan (Executive Creative Director), Boniswa Pezisa (Chairperson), Joy Turnbull (Deputy Managing Director) and Graeme Jenner (Creative Director).

For more information please visit www.networkbbdo.co.za

By Dr Pieter Streicher, MD at BulkSMS.com

Here at BulkSMS.com we speak a lot about the importance of having mobile included in your marketing mix, and especially SMS thanks to its reach, pervasiveness and acceptance by consumers across all demographics. We remind marketers to include mobile marketing at the planning stage to maximise the benefits of the channel, and not simply tack it on at the end.

That’s all very well, but what are the next steps? How do you effectively use SMS to bridge the gap between offline marketing activities and online, permission-based engagement with your customer base? How do you harness the reach of mobile marketing to feed your CRM database and springboard into ongoing engagement across multiple channels?

This article takes a look at how you can deploy mobile marketing in a retail context, specifically using SMS shortcodes, to elevate your marketing efforts from passive interaction to true customer engagement.

Shortcode shortcuts your acquisition path

SMS shortcode campaigns are one of the simplest, yet most effective ways to transform a static channel such as a point-of-sale promotion, in-store posters or on-pack special offers into the start of an immediate conversation with the customer. Grab the customer on the spot when they literally have the product in their hand and allow them to enter a competition, access a discount on the product, give their feedback or sign up for future value – all via an SMS shortcode and keyword.

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This is not an April Fool’s joke.

In legislation recently passed by ICASA, every South African phone company had their landline to mobile interconnect rates cut. This is awesome news. But only if you have a Neotel home phone. You see, Neotel has passed this saving directly on to their customers. Their biggest competitor, however, has chosen not to. Neotel has in fact always offered the country’s lowest call rates. This new legislation just means they’ve got even lower.

Net#work BBDO, one of South Africa’s most acclaimed advertising agencies, has created a radio campaign for Neotel’s new rates, which broke nationwide on the 1st of April. The news, however, was no April Fool’s joke.

The ads were created by Net#work BBDO’s Rob McLennan (ECD), Graeme Jenner (deputy ECD) with Jeff Tyser (copy writer) and Donovan Goliath (Art Director)

Net#work BBDO walked away as the winners of the radio category for their Barry/Moira/Neville Virgin Atlantic Upper Class campaign and also received second place in the TV category for their Chicken Lickin “Bunker” campaign.
Creative Circle chair Brett Morris said: “It’s very clear from the calibre of winners that the creative industry in this country is world class. Creatives are certainly going all out in pursuit of new and innovative ideas that push boundaries and that’s exciting,” said Morris.

The above comment ties in perfectly with Net#work BBDO’s positioning in the advertising industry when explaining how creative ideas can change your world:

“Because the best, relevant ideas are the ones that stand out, delight, endear and endure your brands to your consumer. Great, news ideas will differentiate and grow you more that your competitors, and as a result make bigger profits. Creative ideas will make you and your brand famous.

For Net#work BBDO, great brands and great courageous clients give us the freedom to create the freshest, most impactful ideas. They allow us to attract the most talented people, and the best people have the best ideas. It makes it easy for us to fall in love with your brand and have the most fun, which in turn means we can do the kind of that that will make the whole world fall in love with your brand.”

Net#work BBDO is run from their creative base in Johannesburg by Abdulla Miya (Managing Director), Rob McLennan (Executive Creative Director), Boniswa Pezisa (Chairperson), Joy Turnbull (Deputy Managing Director) and Graeme Jenner (Creative Director).

For more information please visit www.networkbbdo.co.za

Ryan Silberman, COO of Popimedia Innovations

It has never been more exciting to be part of the Facebook revolution than now, especially for marketers, brand managers and even small business owners, looking to maximise conversations with friends and fans.

Late last week, Facebook moved out of beta phase and officially launched Facebook Questions – a feature designed to truly amplify the power of your network. Facebook Questions gives users the opportunity to pose a question – be it through Photo Questions or Polling with the added benefit of being able to use tagging and topic exploration aimed at making Q&A discovery easier.

But what does this mean for marketers? The opportunity to ask your friends – and by extension their friends and their friends’ friends – questions about their preferences, start a collective intelligence gathering exercise that could influence the outcome of your next product launch, product development or service offering.

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This is the Groupon ad which was run during the Super Bowl. It has gotten quite a lot of people worked up saying they are taking serious issues and then putting a cheesy / insensitive Groupon spin on it…

…. I don’t think it is too bad.  Thoughts? Comments? Criticisms?

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