Dec
13
Rollover adverts
December 13, 2009 | 2 Comments
I was on the IOL website this morning and I have found my navigation being somewhat frustrated by their big MTN Ayoba rollover advert.
It is understandable that online advertisers are keen to find ways to get better click through ratios for the adverts but when half your screen is taking up by a rollover advert [...]
Dec
11
Ad Dynamo is a South African pay-per-click (PPC) network solution aimed at publishers and advertisers.
The network is aimed at providing local businesses and publishers with an alternative to mainstream offerings such as Google.
On the whole the network is relatively small but the company is making inroads into attracting users and growing their publisher base. We [...]
Dec
11
December 11, 2009 | Leave a Comment
Facebook is effectively the worlds largest social networking site with (I believe) in excess of 350m users. The site allows people to exchange vides, files and updates on their social activities.
The site has received a great deal of criticism from a business perspective as it has failed to identify ways in which it can capitalise [...]
Dec
11
Mxit marketing
December 11, 2009 | 2 Comments
Two other threads which we had which were quite popular with the Mxit and Facebook threads, both of which are relatively “new” technology in South Africa. We established the threads to allow users to debate the pros and cons of the various tools.
Mxit is a cellphone based technology which – from what I can work [...]
Dec
6
“Cancelled” affiliate sales
December 6, 2009 | 3 Comments
One of the more popular threads we had established on this blog before the Bundublog database fell over, was one about cancelled affiliate sales – most specifically with TrafficSynergy.
In short I expressed unhappiness that “sales” I had made for GiftDay, Auto Pedigree and Freshmeet.co.za had not been credited to my account and in fact had [...]
Dec
6
Good article
December 6, 2009 | Leave a Comment
There is a good article here on the Mail & Guardian site talking about Facebook and online advertising. Succint and simple.
I don’t think there is anything too new in the article itself but it highlights that the web and social media platforms are fast heading into “bubble” territory and unless they work out how to [...]
Dec
4
Petrol station branding and marketing
December 4, 2009 | 3 Comments
This is a bit of an odd post but something I wanted to throw out there any way to see if there are some lessons for entrepreneurs around the use of colour in their branding and marketing activities. (and maybe also some ideas of how peoples brains think when they see a brand)
Last night I [...]
Dec
3
Five ways to get the most out of email marketing
December 3, 2009 | Leave a Comment
Email marketing is one of the oldest yet most effective ways of marketing directly online. Direct marketing has always held its place in the marketing mix, but prohibitively high costs posed a barrier for entry to many advertisers. Email has provided a far more cost-effective way to reach customers at their most common point of [...]
Dec
3
Use Google to increase your website’s ROI
December 3, 2009 | 2 Comments
In May 2009 Google reported 239-million searches per day. How can you ensure that some of that traffic reaches your website? The answer lies in search engine marketing (SEM).
SEM comprises search engine optimisation (SEO) and pay per click advertising (PPC) and both are ROI driven online marketing tools.
SEO and PPC are complementary online marketing elements [...]
