Dec
13
Rollover adverts
December 13, 2009 | Tagged advertising, Online, rollover adverts | 2 Comments
I was on the IOL website this morning and I have found my navigation being somewhat frustrated by their big MTN Ayoba rollover advert.
It is understandable that online advertisers are keen to find ways to get better click through ratios for the adverts but when half your screen is taking up by a rollover advert then I simply close the tab and leave the article. Anybody out there got any suggestions in terms of how rollover adverts can be effectively used and implemented without interfering with an online users ease of use?
Comments
2 Comments so far
A great resource that sets strong standards for rich media advertising is http://www.iab.net/
My personal input: a user should know that interacting with an ad will create a roll over experience – but it shouldn’t just happen. For example, we are prototyping some roll over ads with Microsoft but they are very clear (e.g.: ‘hover here with your mouse to experience xyz right now’)…
Yup – at least the user has the opportunity to decide whether they want to participate in the advert or not.
The advertiser and the publisher must think very carefully before allowing adverts to impede the browsing experience.