Jan
27
Your “Digital Footprint” and “Ego-Googling” by Kate Elphick
January 27, 2010 | 1 Comment
I was forwarded the following article from Kate Elphick and I thought there were a couple of interesting points raised. Some of it comes across as a bit of soft and fluffy attached to social media but I think she raises a couple of interesting points.
Your thoughts:
Revitalise your personal brand for the new year
By: Kate Elphick
In [...]
Jan
25
2012 Olympic Logo disaster
January 25, 2010 | Leave a Comment
If you are a bit of a sensitive reader then please ignore this post – if you can see humour in some bad advertising / branding then read on….
…
Have anyone seen the new logo for the 2012 Olympics?! It looks a helluva lot like Lisa Simpson (from the cartoon series) performing a sex act on [...]
Jan
20
Adgator is a tool which brings bloggers and advertisers together in a unique advertising solution. At one stage it was listed as #20 of 31 “top non-US startups to watch worldwide” by tech publication Business 2.0.
In September 2008 it was bought out by MIH (part of the Naspers stable) before they bought themselves out and exited [...]
Jan
16
Facebook Self-Service adverts
January 16, 2010 | Leave a Comment
There is a very interesting article on TBI Research about the Facebook Self-Service Adverts and how effective - or more specifically ineffective – they have been in initial tests.
Effectively a self-service ad means that the advertiser can design it online and then configure it to be served to a specific audience.
The findings from the study showed [...]
Jan
9
Justplay.co.za
January 9, 2010 | 1 Comment
I have just come across a South African website – www.justplay.co.za – which I think offers a really nice potential advertising and market research platform for South African businesses.
Basically what it is, is an online survey site where users sign-up for free and then particiapte in online research to assist companies to work out demand for [...]
Jan
4
Pay-Per-Lead (PPL) and Pay-Per-Sale (PPS) marketing
January 4, 2010 | Leave a Comment
Two of the most powerful (and under-rated) online marketing tools for business are Pay-Per-Lead (PPL) and Pay-Per-Sale (PPS) campaigns.
A PPL campaign typically involves a banner ad which connects to a sign-up page where a potential customer can request further information, request a quotation or request a representative to contact them regarding a specific issue – a good [...]
Jan
4
AfricaWin – Pay Per Click Network
January 4, 2010 | Leave a Comment
Being an online publisher we are always interested to weigh up the pro’s and cons of different Pay-Per-Click (PPC) networks as ways to monetise our sites.
We primarily use Google AdSense but more recently have begun shifting to AD:DYNAMO. The move across (as both a publisher and advertiser) to AD:DYNAMO is primarily because as a business we are [...]
