Jan
4
AfricaWin – Pay Per Click Network
January 4, 2010 | Tagged AD:DYNAMO, advertising, AfricaWin, Google AdSense, Online, Pay-Per-Click, PPC | Leave a Comment
Being an online publisher we are always interested to weigh up the pro’s and cons of different Pay-Per-Click (PPC) networks as ways to monetise our sites.
We primarily use Google AdSense but more recently have begun shifting to AD:DYNAMO. The move across (as both a publisher and advertiser) to AD:DYNAMO is primarily because as a business we are big believers in supporting South African technology and SA entrepreneurs rather than foreigners.
I recently came across AfricaWin which describes itself as “the online advertising agency exclusively reserved to the African market”.
I’m not sure about “advertising agency” nor some of the grammar on the landing page but I’d be curious to know what kind of success publishers have had with it. An observation I have is that (according to the website) the minimum payment threshold is 40 euros which isn’t too bad when compared to the US$100 for Google.
I definately think it is a positive step to see other African technology companies coming to the fore. I wonder whether or not they have the critical mass needed to become a decent network.
Any feedback would be appreciated.
