Jan

16

Facebook Self-Service adverts

January 16, 2010 |  Tagged | Leave a Comment

There is a very interesting article on TBI Research about the Facebook Self-Service Adverts and how effective - or more specifically ineffective – they have been in initial tests.

Effectively a self-service ad means that the advertiser can design it online and then configure it to be served to a specific audience.

The findings from the study showed a real click-through rate (CTR) of about 0.038% which is very low. Basically it implies that while your advert might be served a lot of times, the effectiveness of this can be lost after a while as readers become “blind” to it.

TBI Research seems to have some very nice research on the electronic media market and should be a site to be checked out on a regular basis.


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