Jan
20
Adgator is a tool which brings bloggers and advertisers together in a unique advertising solution. At one stage it was listed as #20 of 31 “top non-US startups to watch worldwide” by tech publication Business 2.0.
In September 2008 it was bought out by MIH (part of the Naspers stable) before they bought themselves out and exited the corporate fold.
Stats from the Adgator team indicates that they serve 5.6 million page views each month and advertisers will reach no less than 1.7 million unique people through the network.
Adgator differs from other ad networks around in that unlike Google and Affiliate Networks – which bill on a pay-per-click basis – Adgator serves ads on a Cost Per Thousand (CPM) basis and share this revenue with you 50/50. This means that for every impression served on your blog you will earn money.
Encouragingly Adgator has managed to sign up three new advertisers this year which is quite positive for them. A problem they had faced was getting advertisers to commit to the product and with such a small advertiser base they were notoriously short of ad stock.
Best wishes to them for 2010! Feel free to give your feedback below on Adgator as a tool for either advertisers or for monetising your blog.
Comments
1 Comment so far
Check out this link for some more info on the Adgator / AD:Dynamo partnership
http://addynamo.bundublog.com/2010/01/20/why-adgator-makes-sense/