It’s been a bad couple of days for the newly re-branded Cell C.

Recently, tech kaw expert Paul Jacobson pointed out that the new Cell C  logo bore striking resemblance to the universally recognised copyright symbol.

This was followed up by confirmation on Tuesday that Noahs’ perceived “campaign” and the “apologies” from Cell C which were published in the media recently were all fabricated.

I can’t say it is a surprise, there were some signs there that the campaign had been ”seeded” most notably too much coverage just at the time the new brand was being launched.

Judging from some comments it would appear that Cell C has done more brand damage than good…

Thoughts on this crash and burn event?

The new advert is an animated advert for the car and the ad concludes with one of the characters kicking a sheep over….

Geez great brand building…. if you want to raise the ire of the SPCA.

Not a great bit of creative skill in putting this together – probably did more damage than good.

The automated subject line reads: “Nasty KFC Burger. It’s DISGUSTING!”

and the description reads: “Ewww I just viewed it. That is nasty! This is why you should never eat from KFC. If you thought KFC was tasty … think again. Click the image to view.”

Its probably some stupid chicken on a chicken farm being beaten over the head while being secretly taped by some of the animal rights groups who have nothing better to do with their time.

But for me to view the image I must first click on the “Like” button and then I must share it with my friends. Only then do I get to actually see the image.

How the hell am I supposed to judge that I “Like” something until I have seen it?

Surely the whole point of “sharing” something is for me to decide it is interesting to my friends and social circle and then click on the button?

Do we agree that this is a stupid use of Facebook?

 Who would you rather be a flagship sponsor of:

• Springboks
• Bafana Bafana
• Proteas (cricket)
• Million Dollar Golf Challenge
• Stadium sponsorship such as Loftus, Wanderers, Newlands
• Maybe a more domestically focused sports franchise? 

Would be keen to hear from South African marketers for some thoughts on which sponsorships would appeal to them?

For me there was no question – Nike kicked the ass of Adidas a mile into touch with its “Write the Future” campaign.

From a viral campaign perspective “Write the Future” was picked up by a lot of online sites, twitter etc. etc. It was just one of those really striking campaigns.

In contrast I can’t think of a single Adidas advert and the irony of that is that Adidas were an official sponsor of the tournament.

Would love to hear what other people have to say about which advertising campaigns were the best over the World Cup?

Customer satisfaction is one of the key elements for the success of an organization, whether in public or private sector..

The information obtained from monitoring and measuring customer satisfaction can help identify opportunities for improvement of the organization’s strategies, products, processes and characteristics that are valued by customers, and which serve the organization’s objectives. Such improvements can strengthen customer confidence and result in commercial and other benefits.

ISO/TS 10004:2010, Quality management – Customer satisfaction – Guidelines for monitoring and measuring, deals with:

■Concept of customer satisfaction, and guiding principles
■Framework for monitoring and measuring customer satisfaction
■Planning for monitoring and measuring customer satisfaction
■Processes for monitoring and measuring customer satisfaction
■Maintenance and improvement of monitoring and measurement processes.
This technical specification is intended for use by organizations regardless of type, size or product provided. Its focus is on customers external to the organization.

It is not intended for certification or contractual purposes, nor is it intended to alter any rights or obligations under applicable statutory or regulatory requirements.

Mr. Lally Marwah, convener of the project comments: “All organizations – private companies and public sector agencies – have customers, and their satisfaction or dissatisfaction can have far-reaching consequences for the organization. The information gained from monitoring and measuring customer satisfaction as outlined in ISO/TS10004 is vital to quality management. It can guide the organization in taking actions to sustain or enhance customer satisfaction, and help in achieving the larger goals of the organization.”

ISO/TS 10004:2010 belongs to the ISO 10000 series of standards on customer satisfaction. ISO 10001:2007, ISO 10002:2004 and ISO 10003:2007 provide guidance on codes of conduct, complaints handling and dispute resolution. ISO/TS10004 complements these standards by providing guidance on monitoring and measuring customer satisfaction. Collectively, their guidance can assist the organization to take actions which can help to sustain or enhance customer satisfaction.

By providing guidance on monitoring and measuring customer satisfaction ISO/TS 10004:2010 supports the objectives, and is compatible with, ISO 9001:2008, Quality management systems – Requirements, and with ISO 9004:2009, Managing for the sustained success of an organization – A quality management approach.

ISO/TS 10004:2010, Quality management – Customer satisfaction – Guidelines for monitoring and measuring was developed by technical committee ISO/TC 176, Quality management and quality assurance, Subcommittee SC 3, Supporting technologies. It is available from ISO national member institutions.

One of South Africa’s most enterprising young businessmen, Sibeko, 31, through his 40% shareholding in Icon SA, a partnership with a UK-based stadium and city dressing company that branded the 2006 World Cup in Germany, is effectively responsible for the visual identity of the World Cup in June and July. This includes branding, signage and flags at airports, stadia and Fifa headquarters.

“I enjoy being on the right side of history, and am always looking for opportunities,” says Sibeko, “I also think that partnerships such as these are part of fulfilling the mandate of the World Cup, which is to leave a legacy behind for South Africans and South African business.”

Self-made businessman Sibeko’s star has been on the rise for the past few years. He set up his own investment business, Seed Capital Investments, though which he has various interests in the small business sector, and is a shareholder and chairman of flower and gifting service Netflorist South Africa. He is also a director of Naspers’s Paarl Media Group.
Recently, this “serial entrepreneur’s” pioneering spirit was rewarded when he was named one of 197 Young Global Leaders identified by the World Economic Forum, and one of only nine in South Africa. He is in the auspicious company of tennis player Roger Federer, musician and philanthrop! ist Wyclef Jean, and Twitter CEO Evan Williams, as well as fellow Sout h Africans Khanyi Dhlomo and Mandla Mandela.

Sibeko is currently at the Young Global leaders Summit in Tanzania, the first time it has taken place in Africa, from the 2-7 May. Participating in workshops on innovation, entrepreneurship and achieving impact, Sibeko will also join the World Economic Forum on Africa as they address the issue of “Rethinking Africa’s Growth Strategy.”

“I’m thrilled to be in the same ‘club’ as the Twitter co-founder, as social platforms such as Facebook and Twitter have demonstrated how small, simple ideas can take off and make a difference,” he says. “Similarly, in South Africa we need to inspire people to take small ideas and develop them into something big that can create jobs.”

Becoming part of the WEF’s elite club of young entrepreneurs was no accident for this young businessman, who tends to make his own luck. “I worked towards it, rather than it work! ing towards me. A lot of the things I’ve dreamed of doing, have happened. I have made mistakes with my own money, but it’s helped me learn a lot about myself and my strengths and weaknesses, and has made me a fighter. I’ve learned to persevere. When doors close, I open them anyway.”

He is critical of how, post-1994, black economic empowerment has diluted and confused the concept of true entrepreneurship. “Entrepreneurship is about dreams and ideas that can lead to change – and it’s a culture we need to develop in SA. I use my businesses and investments as my education – my mini-MBAs,” says Sibeko, who studied to be a lawyer.

Having been hailed in South Africa and abroad as an achiever and young leader of tomorrow, Sibeko says that the biggest barrier to entrepreneurship is a lack of finance for small business start-ups, and that more role models such as Richard Maponya are needed. Sibeko plans to write a book for ! aspiring businesspeople about the basics of entrepreneurship, in a con versational, accessible style.

He says that the key to leadership is to be inspirational. “Leaders must inspire those around them and those they meet – just like Barack Obama can inspire a nation. But success is not just about inspiration, but perspiration as well. There are no shortcuts; you need to be prepared to work hard for everything you get.

“I have pockets and pockets of dreams, and I invest in my passions – then it doesn’t feel like I’m working.”
The 2010 Young Global Leaders form part of the broader Forum of Young Global Leaders community that currently comprises 660 outstanding individuals. They meet annually, and this year’s summit will be held in Dar-es-Salaam in Tanzania from 2 to 7 May, the first time it will be held in Africa.

The ad involves a number of high profile international football stars meeting up with some guys out in the bush somewhere. They challenge them to a game of soccer and ask where the field is.

The locals then whistle for some friends and suddenly the supporters are making up a moving football field which is taking the players across the terrain – there is some really brilliant photography as the ball, supporters and players move.

Well done to the creative team behind this!

By Carla @ Altersage

Analytics software like Google Analytics will help you gauge how visitors interact with your website and that data can be used to enhance your web strategy.

As previously discussed in “New Year’s resolutions for your website” website content should aim to drive action. Analytics software like Google Analytics will help you gauge how visitors interact with your website and that data can be used to enhance your web strategy.

In order to determine your website’s performance you need to know what to measure. Key Performance Indicators (KPI’s) is defined by Wikipedia as “a measure of performance…such measures are commonly used to help an organisation define and evaluate how successful it is, typically in terms of making progress towards its long-term goals.” Essentially most websites are there to generate leads for the business and to sell products online. Below is a list of possible KPI’s for websites:

- Filling in a contact form to be contacted by a consultant
- Signing up to a newsletter
- Subscribing to an RSS feed
- Downloading a brochure or requesting more information
- Viewing the contact pageThe website’s

KPI’s can also be thought of as the goals you want visitors to complete on the website. Each website’s goals will depend on the type of industry that you’re in and what you want to achieve through the website. Below is a list of indicators that can be used to measure your KPI’s:

- Visitors
- Total number of visitors
- Number of page views
- The number of new versus returning visitors
- Visitor loyalty
- Bounce rate
- Top content
- Searches conducted within your website (if you have a website search bar)
- Goal conversion rate

Goal conversion rates are an important aspect to consider. This will tell you what percentage of visitors to your site convert into leads or sales.

In order to provide more accurate reports you can apply a filter in Google Analytics. For instance, you can exclude your company’s IP address from your reports for more accurate website visitor numbers (read more about filters). If you want to track certain campaigns (i.e. email campaigns or see how popular a certain link to your website in an article is), you can tag your URLs with variables to create a unique URL.

Are there any KPI’s that you consider important that are not mentioned here?

About FormFunction
FormFunction is a digital consultancy delivering functional websites, web and mobile applications and business solutions.

Contact information:
FormFunction
The Studio
7 Anemone Road
Cape Town
8001

[0ffice] (+27 21] 462 0257

Web: www.formfunction.co.za

————————————–

Planning to advertise online?
Advertise risk free on my site and 8,000 other South African sites. To learn more Click Here