http://marketingmachine.bundublog.com South African Marketing industry blog Thu, 18 Mar 2010 20:00:34 +0000 http://backend.userland.com/rss092 en   In a session titled “The Social Media Lens” at next week’s AdExpo, Britefire’s Godfrey Parkin will present a 10 step approach to massively improve the effectiveness of social media marketing. Parkin said “Social media are potentially powerful drivers of branding and response. But you can’t expect noisy environments like Facebook or ... http://marketingmachine.bundublog.com/2010/03/18/10-steps-to-massively-improve-social-media-marketing-effectiveness/   Affiliate marketing site OfferForge appears to have come up with quite a unique and interesting offering called: "EasyAds" How it works: OfferForge select their best performing campaigns blending Impression, Click and CPA campaigns into one flexible rotator.  Each time you refresh the ad, a different range of ads are displayed. Each time you ... http://marketingmachine.bundublog.com/2010/03/13/easyads-from-offerforge/ For all the money that financial services firms throw at marketing, its very rare that you get a campaign which is genuinely unique and different. I think Global Trader got it right with their What's Stopping You? campaign but for the rest they are all much of a muchness. With that in ... http://marketingmachine.bundublog.com/2010/03/13/good-campaign/ Two relatively new mobile services in South Africa are Mowaly and Advurt. We blogged on Advurt on one of our other blogs - but would be interested to know what kind of experiences South African marketers have had with these mobile services and whether they have proven to be effective marketing ... http://marketingmachine.bundublog.com/2010/03/07/advertisers-merchants-using-mowaly-and-advurt/ I caught the tail-end of a conversation which said that The Times online offering is going to start charging subscription fees for their content? Apparently there was a story on IT Web and a notification on the Times site but I have checked both and can't seem to find any reference ... http://marketingmachine.bundublog.com/2010/03/05/charging-for-content/ 11:00 WHY SOUTH AFRICA MATTERS - Debora Patta Crime! Violence! Unemployment! Strikes! Power cuts! Corruption! Recession! Just some of the stark issues facing SA today. Issues that have seen hardened individuals and businesses pack up and leave. But despite this Debora Patta believes that South Africa remains one of the best ... http://marketingmachine.bundublog.com/2010/03/05/adxpo-sandton-23-25-march-2010-thursday-workshops/ 11:00  WHAT'S YOUR STORY - THE POWER OF STORY FOR ANY ORGANISATION - Justin Cohen Taking the audience on an inspirational journey from the birth of humankind to the present, Justin Cohen shows how the explosive speed of progress is fuelled by our unique ability to tell stories. If you want ... http://marketingmachine.bundublog.com/2010/03/05/adxpo-sandton-23-25-march-2010-wednesday-workshops/ 11:00 THE HARD SELL OF ADVERTISING - Michael Jackson Successful salesmanship stems from the ability to present and deliver against a brand promise. Designed for salespeople at all levels, this presentation clearly explains the issues facing each and every business in its day-to-day selling scenarios, and highlight the route to ... http://marketingmachine.bundublog.com/2010/03/05/adxpo-sandton-23-25-march-2010-tuesday-workshops/   There is an interesting article on Moneyweb written by Gill Moodie which says that the Witness is going to be charging around R100 a month for its online content. The article also goes on to say that the Mail & Guardian and Daily Dispatch are also planning to add in pay-walls ... http://marketingmachine.bundublog.com/2010/02/15/paywalls-coming-to-sa-newspapers-online/   Earlier this week a couple of us attended the Dion Chang presentation at GIBS where he presented some of the findings of his Flux Trend Review. Taking into account the whole social media phenomenon and the way traditional publishing (both print and online) was being forced to adapt, his research concluded ... http://marketingmachine.bundublog.com/2010/02/14/dion-chang-pr-is-the-new-advertising/