Aug

2

Bizarre advert!

August 2, 2010 | 3 Comments

Judging from the comments that have been  last blog post there are plenty of bunny huggers out there. If that’s the case then they will pile into the new Chevy Spark television advert.
The new advert is an animated advert for the car and the ad concludes with one of the characters kicking a sheep over….
Geez [...]

Jun

30

Best World Cup ad-campaign?

June 30, 2010 | Leave a Comment

So here is an interesting question – if you had to pick an advertising campaign which had caught your eye during the Fifa 2010 World Cup whose would it be?
For me there was no question – Nike kicked the ass of Adidas a mile into touch with its “Write the Future” campaign.
From a viral campaign [...]

Mar

5

Adxpo, Sandton 23-25 March 2010 (Tuesday workshops)

March 5, 2010 | Leave a Comment

11:00 THE HARD SELL OF ADVERTISING – Michael Jackson
Successful salesmanship stems from the ability to present and deliver against a brand promise. Designed for salespeople at all levels, this presentation clearly explains the issues facing each and every business in its day-to-day selling scenarios, and highlight the route to future success and focus on [...]

Feb

14

Dion Chang: PR is the new advertising

February 14, 2010 | Leave a Comment

 
Earlier this week a couple of us attended the Dion Chang presentation at GIBS where he presented some of the findings of his Flux Trend Review.
Taking into account the whole social media phenomenon and the way traditional publishing (both print and online) was being forced to adapt, his research concluded that PR was likely to [...]

Jan

4

AfricaWin – Pay Per Click Network

January 4, 2010 | Leave a Comment

Being an online publisher we are always interested to weigh up the pro’s and cons of different Pay-Per-Click (PPC) networks as ways to monetise our sites.
We primarily use Google AdSense but more recently have begun shifting to AD:DYNAMO. The move across (as both a publisher and advertiser) to AD:DYNAMO is primarily because as a business we are [...]

Dec

13

Rollover adverts

December 13, 2009 | 2 Comments

I was on the IOL website this morning and I have found my navigation being somewhat frustrated by their big MTN Ayoba rollover advert.
It is understandable that online advertisers are keen to find ways to get better click through ratios for the adverts but when half your screen is taking up by a rollover advert [...]