Mar
23
Do you need to include mobile in your marketing mix?
March 23, 2010 | Leave a Comment
Nowadays, cellphones offer so many ways to communicate. They have evolved from simple voice and text messaging devices into smart phones with a plethora of advanced features and enhanced connectivity.
Ever present, these smart phones have impacted how we go about our daily activities and how we interact and communicate with others. As an increasing number [...]
Feb
1
Talking soccer and SEM
February 1, 2010 | 1 Comment
By Carla at Altersage
It’s 2010 – the year that South Africans have been breathlessly anticipating since 2004. We’ve had six years to prepare, and now, with a few months to go until the kick-off of the FIFA World Cup, South Africans are white-knuckled with excitement at the prospect.
What a lot of people aren’t thinking about, though, [...]
Dec
3
Use Google to increase your website’s ROI
December 3, 2009 | 2 Comments
In May 2009 Google reported 239-million searches per day. How can you ensure that some of that traffic reaches your website? The answer lies in search engine marketing (SEM).
SEM comprises search engine optimisation (SEO) and pay per click advertising (PPC) and both are ROI driven online marketing tools.
SEO and PPC are complementary online marketing elements [...]
