Jan
27
Your “Digital Footprint” and “Ego-Googling” by Kate Elphick
January 27, 2010 | 1 Comment
I was forwarded the following article from Kate Elphick and I thought there were a couple of interesting points raised. Some of it comes across as a bit of soft and fluffy attached to social media but I think she raises a couple of interesting points.
Your thoughts:
Revitalise your personal brand for the new year
By: Kate Elphick
In [...]
Jan
16
Facebook Self-Service adverts
January 16, 2010 | Leave a Comment
There is a very interesting article on TBI Research about the Facebook Self-Service Adverts and how effective - or more specifically ineffective – they have been in initial tests.
Effectively a self-service ad means that the advertiser can design it online and then configure it to be served to a specific audience.
The findings from the study showed [...]
Dec
11
December 11, 2009 | Leave a Comment
Facebook is effectively the worlds largest social networking site with (I believe) in excess of 350m users. The site allows people to exchange vides, files and updates on their social activities.
The site has received a great deal of criticism from a business perspective as it has failed to identify ways in which it can capitalise [...]
Dec
6
Good article
December 6, 2009 | Leave a Comment
There is a good article here on the Mail & Guardian site talking about Facebook and online advertising. Succint and simple.
I don’t think there is anything too new in the article itself but it highlights that the web and social media platforms are fast heading into “bubble” territory and unless they work out how to [...]
