Aug
10
A bad few days for Cell C
August 10, 2010 | Leave a Comment
Shame it looks like the Trevor Noah and Cell C skit has been outted for a poorly put together social media campaign.
It’s been a bad couple of days for the newly re-branded Cell C.
Recently, tech kaw expert Paul Jacobson pointed out that the new Cell C logo bore striking resemblance to the universally recognised copyright [...]
Jul
21
Stupid KFC Facebook campaign
July 21, 2010 | 12 Comments
There is a campaign doing the rounds on Facebook at the moment which irritates the living daylights out of me and is effectively an abuse of the platform.
The automated subject line reads: “Nasty KFC Burger. It’s DISGUSTING!”
and the description reads: “Ewww I just viewed it. That is nasty! This is why you should never eat [...]
Jul
20
Who would you prefer to sponsor?
July 20, 2010 | Leave a Comment
With the announcement today that Sasol would no longer be the anchor sponsor for the Springbok rugby team I thought it might be a bit of fun to look at some of the major sports sponsorships in South Africa.
Who would you rather be a flagship sponsor of:
Springboks
Bafana Bafana
Proteas (cricket)
Million Dollar Golf Challenge
Stadium sponsorship such as Loftus, Wanderers, [...]
Jun
30
ISO has developed a new technical specification, ISO/TS 10004:2010, which provides guidance to organizations in establishing effective processes for monitoring and measuring customer satisfaction.
Customer satisfaction is one of the key elements for the success of an organization, whether in public or private sector..
The information obtained from monitoring and measuring customer satisfaction can help identify opportunities [...]
Apr
9
Internet Marketing Strategies With Synergy
April 9, 2010 | Leave a Comment
By: Chris Gill
When it comes to planning internet marketing strategies, nothing’s easier than just tossing out strategies in the hope that one of them will stick. Unfortunately, this approach is time consuming and less effective than giving your digital marketing plan serious consideration, but that to can lead into a trap. After finding an [...]
Mar
23
Do you need to include mobile in your marketing mix?
March 23, 2010 | Leave a Comment
Nowadays, cellphones offer so many ways to communicate. They have evolved from simple voice and text messaging devices into smart phones with a plethora of advanced features and enhanced connectivity.
Ever present, these smart phones have impacted how we go about our daily activities and how we interact and communicate with others. As an increasing number [...]
Mar
5
Adxpo, Sandton 23-25 March 2010 (Tuesday workshops)
March 5, 2010 | Leave a Comment
11:00 THE HARD SELL OF ADVERTISING – Michael Jackson
Successful salesmanship stems from the ability to present and deliver against a brand promise. Designed for salespeople at all levels, this presentation clearly explains the issues facing each and every business in its day-to-day selling scenarios, and highlight the route to future success and focus on [...]
Dec
4
Petrol station branding and marketing
December 4, 2009 | 3 Comments
This is a bit of an odd post but something I wanted to throw out there any way to see if there are some lessons for entrepreneurs around the use of colour in their branding and marketing activities. (and maybe also some ideas of how peoples brains think when they see a brand)
Last night I [...]
