11:00 THE HARD SELL OF ADVERTISING – Michael Jackson
Successful salesmanship stems from the ability to present and deliver against a brand promise. Designed for salespeople at all levels, this presentation clearly explains the issues facing each and every business in its day-to-day selling scenarios, and highlight the route to future success and focus on [...]

This is a bit of an odd post but something I wanted to throw out there any way to see if there are some lessons for entrepreneurs around the use of colour in their branding and marketing activities. (and maybe also some ideas of how peoples brains think when they see a brand)
Last night I [...]