Apr
9
Internet Marketing Strategies With Synergy
April 9, 2010 | Leave a Comment
By: Chris Gill
When it comes to planning internet marketing strategies, nothing’s easier than just tossing out strategies in the hope that one of them will stick. Unfortunately, this approach is time consuming and less effective than giving your digital marketing plan serious consideration, but that to can lead into a trap. After finding an [...]
Feb
15
Paywalls coming to SA newspapers online?
February 15, 2010 | 2 Comments
There is an interesting article on Moneyweb written by Gill Moodie which says that the Witness is going to be charging around R100 a month for its online content.
The article also goes on to say that the Mail & Guardian and Daily Dispatch are also planning to add in pay-walls in the not too distant [...]
Jan
9
Justplay.co.za
January 9, 2010 | 1 Comment
I have just come across a South African website – www.justplay.co.za – which I think offers a really nice potential advertising and market research platform for South African businesses.
Basically what it is, is an online survey site where users sign-up for free and then particiapte in online research to assist companies to work out demand for [...]
Jan
4
Pay-Per-Lead (PPL) and Pay-Per-Sale (PPS) marketing
January 4, 2010 | Leave a Comment
Two of the most powerful (and under-rated) online marketing tools for business are Pay-Per-Lead (PPL) and Pay-Per-Sale (PPS) campaigns.
A PPL campaign typically involves a banner ad which connects to a sign-up page where a potential customer can request further information, request a quotation or request a representative to contact them regarding a specific issue – a good [...]
Jan
4
AfricaWin – Pay Per Click Network
January 4, 2010 | Leave a Comment
Being an online publisher we are always interested to weigh up the pro’s and cons of different Pay-Per-Click (PPC) networks as ways to monetise our sites.
We primarily use Google AdSense but more recently have begun shifting to AD:DYNAMO. The move across (as both a publisher and advertiser) to AD:DYNAMO is primarily because as a business we are [...]
Dec
13
Rollover adverts
December 13, 2009 | 2 Comments
I was on the IOL website this morning and I have found my navigation being somewhat frustrated by their big MTN Ayoba rollover advert.
It is understandable that online advertisers are keen to find ways to get better click through ratios for the adverts but when half your screen is taking up by a rollover advert [...]
Dec
6
Good article
December 6, 2009 | Leave a Comment
There is a good article here on the Mail & Guardian site talking about Facebook and online advertising. Succint and simple.
I don’t think there is anything too new in the article itself but it highlights that the web and social media platforms are fast heading into “bubble” territory and unless they work out how to [...]
Dec
3
Use Google to increase your website’s ROI
December 3, 2009 | 2 Comments
In May 2009 Google reported 239-million searches per day. How can you ensure that some of that traffic reaches your website? The answer lies in search engine marketing (SEM).
SEM comprises search engine optimisation (SEO) and pay per click advertising (PPC) and both are ROI driven online marketing tools.
SEO and PPC are complementary online marketing elements [...]
