Apr
9
Internet Marketing Strategies With Synergy
April 9, 2010 | Leave a Comment
By: Chris Gill
When it comes to planning internet marketing strategies, nothing’s easier than just tossing out strategies in the hope that one of them will stick. Unfortunately, this approach is time consuming and less effective than giving your digital marketing plan serious consideration, but that to can lead into a trap. After finding an [...]
Jan
20
Adgator is a tool which brings bloggers and advertisers together in a unique advertising solution. At one stage it was listed as #20 of 31 “top non-US startups to watch worldwide” by tech publication Business 2.0.
In September 2008 it was bought out by MIH (part of the Naspers stable) before they bought themselves out and exited [...]
Jan
4
AfricaWin – Pay Per Click Network
January 4, 2010 | Leave a Comment
Being an online publisher we are always interested to weigh up the pro’s and cons of different Pay-Per-Click (PPC) networks as ways to monetise our sites.
We primarily use Google AdSense but more recently have begun shifting to AD:DYNAMO. The move across (as both a publisher and advertiser) to AD:DYNAMO is primarily because as a business we are [...]
Dec
11
Ad Dynamo is a South African pay-per-click (PPC) network solution aimed at publishers and advertisers.
The network is aimed at providing local businesses and publishers with an alternative to mainstream offerings such as Google.
On the whole the network is relatively small but the company is making inroads into attracting users and growing their publisher base. We [...]
Dec
3
Use Google to increase your website’s ROI
December 3, 2009 | 2 Comments
In May 2009 Google reported 239-million searches per day. How can you ensure that some of that traffic reaches your website? The answer lies in search engine marketing (SEM).
SEM comprises search engine optimisation (SEO) and pay per click advertising (PPC) and both are ROI driven online marketing tools.
SEO and PPC are complementary online marketing elements [...]
