Aug
10
A bad few days for Cell C
August 10, 2010 | Leave a Comment
Shame it looks like the Trevor Noah and Cell C skit has been outted for a poorly put together social media campaign.
It’s been a bad couple of days for the newly re-branded Cell C.
Recently, tech kaw expert Paul Jacobson pointed out that the new Cell C logo bore striking resemblance to the universally recognised copyright [...]
Apr
9
Internet Marketing Strategies With Synergy
April 9, 2010 | Leave a Comment
By: Chris Gill
When it comes to planning internet marketing strategies, nothing’s easier than just tossing out strategies in the hope that one of them will stick. Unfortunately, this approach is time consuming and less effective than giving your digital marketing plan serious consideration, but that to can lead into a trap. After finding an [...]
Mar
18
In a session titled “The Social Media Lens” at next week’s AdExpo, Britefire’s Godfrey Parkin will present a 10 step approach to massively improve the effectiveness of social media marketing.
Parkin said “Social media are potentially powerful drivers of branding and response. But you can’t expect noisy environments like Facebook or Twitter to work for you [...]
Jan
27
Your “Digital Footprint” and “Ego-Googling” by Kate Elphick
January 27, 2010 | 1 Comment
I was forwarded the following article from Kate Elphick and I thought there were a couple of interesting points raised. Some of it comes across as a bit of soft and fluffy attached to social media but I think she raises a couple of interesting points.
Your thoughts:
Revitalise your personal brand for the new year
By: Kate Elphick
In [...]
Dec
6
Good article
December 6, 2009 | Leave a Comment
There is a good article here on the Mail & Guardian site talking about Facebook and online advertising. Succint and simple.
I don’t think there is anything too new in the article itself but it highlights that the web and social media platforms are fast heading into “bubble” territory and unless they work out how to [...]
